Firstly this depends on the type of video you require.
Some videos, such as training videos, can have a long duration, which makes sense.
But if you require a video for your website or social media pages we recommend 15 seconds to 2 minutes. When the video reaches 2 minutes duration, the average views drop from 77% to 57%.
Before producing the video, one of the first questions we ask is “where do you intend to post this video” as this too can impact the ideal length of the video.
From concept to completion, we will produce a video that has a purpose and effectively delivers your message to your audience.